home

   McCains:CHICAGO MACHINE media type="youtube" key="NBqwaA6my_8&hl=en&fs=1" height="344" width="425"

STATED ISSUE
In this add McCain is letting us know that because of what he calls Obamas background and his "friends" backgrounds that he is unfit to run this country. Idividually attacking: William Daley, his economic advisor;Tony Rezko, Obamas former campaign fund-raiser; Emil Jones "political godfather"; and Rod Blagojevich, his governor. Towards the end of the add McCains says "With friends like that Obama is not ready to lead." Not many people are going to know about what it is that makes these four men criminals. The add only tells us what they were convicted for without giving much of a reason.

IMPLIED ISSUES:
The issue in this add is wether Obama would be a good leader because of his "tough background." In the add McCain quotes Obama when he says "In terms of my toughness, look, first of all, I come from Chicago." McCain uses this quote to make it seem like Obama himself is saying that hes some big tough guy just because hes from Chicago. What the add does not tell us are the reasons why McCain calls those four men "convicted felons." McCain is making it seem that because Obama has or has had some political ties with these men, Obama would let them inlfuence his decisions to the point where he would lead the country into trouble. What he calls the "chicago machine" is what he believes is the pattern of the "corrupt" politicians from the state of Illinois.

What else is implied in this add? That McCain is the more experienced and better choice to be the next president. Although the add dosent directly say that McCain would be a better leader, thats what he wants people to think. So far we havent heard anything of the people he has political ties with ever being introuble with the government. McCain has history for being in the US Navy. He graduated from the U.S. Naval Academy in 1958. Served in the Navy during the Vietnam war and retired as a captain of the Navy in 1981. Giving the impression to the average american that he has to have some kind of good leader ship skills and dicipline if he was in the Navy.

TARGET AUDIENCE
This add was made for the republicans who already dont want Obama in office. He knows that by making Obama look bad that he would have the full support of the republicans. The average american is also a target audience. In the past, how many politicans have let the American people down? How many scandals has there been in Washington? McCain is wanting the people to see that. He wants them to know that if they vote for Obama, that there could be some scandal because of the men he calls "Obama's friends."

But as Daley says “People are smarter than the politicians. People get it. They’re not worried about Wall Street. They’re worried about their own pocketbook. They’re worried about their own investments. They’re worried about their home. They’re worried about their children. They’re worried about college. They’re worried about their retirement. That’s what they're really worried about. . . . People are much smarter than all these negative ads, which I think hurt the candidate running those ads."